A sustainable connection with the Ocean

At the crossroads of Swiss craftsmanship and sustainable innovation, Bloom is more than just a bracelet—it is a luxury object crafted from recycled marine plastics. Combining refined finishes with a design inspired by the nautical world, it embodies responsible elegance. Every detail has been meticulously considered to create a unique accessory, rich in meaning and committed to ocean preservation.

Symbol of renewal

The name Bloom evokes renewal and regeneration, much like corals coming back to life through preservation efforts. It symbolizes nature’s flourishing and the positive impact of every action taken to protect the oceans. More than just a bracelet, Bloom represents a virtuous cycle where marine waste is transformed into a valuable resource, contributing to a healthier, thriving ecosystem.

A tangible act for the ocean

The Bloom bracelet gives a second life to plastics recovered from the sea, transforming them into a durable and traceable material—a symbol of Rivea's commitment to the environment. Each bracelet sold contributes to marine clean-up efforts and supports Coral Planters in restoring coral reefs, helping to preserve ocean biodiversity.

A committed collaboration

To transform marine plastics into a reusable material, we collaborated with Tide Ocean, a Swiss start-up specializing in recycling ocean waste. Collected from the Andaman Sea and transported to Switzerland using carbon-neutral methods, these plastics are converted into Rpet through an eco-friendly process. This ocean-based granule, both traceable and responsible, becomes the very essence of the Bloom bracelet, giving it its sustainable and committed identity.

"Turning waste into a meaningful object: a small gesture, indeed, but one that, in our own way, contributes to cleaning up the oceans."

Swiss expertise at the service of innovation

To design the Bloom bracelet, we collaborated with a Swiss family-owned company specializing in plastic injection. With over 40 years of experience, they excel in designing and manufacturing high-precision polymer and composite components. Combining micro-technical precision with innovation, they developed a custom mold that transforms recycled plastic into a luxury object with refined finishes, ensuring the quality and excellence inherent to Swiss engineering.

The Alliance of Design and Commitment

The Bloom bracelet seamlessly combines refined design with environmental commitment. Designed as a true luxury object, it stands out with an elongated bezel inspired by a porthole, featuring satin-finished surfaces, polished facets, rounded edges, and a textured underside engraved with our signature: "From the sea, for the sea." Paired with a customizable cord available in various colors, it offers a unique touch of elegance. Every detail has been carefully considered to create a durable, sophisticated, and versatile accessory, a symbol of responsible luxury.