“When the people of Amalfi get to heaven, it’s just a day like any other”.
Renato Fucini, Italian poet
This pattern was inspired by the Amalfi coast, whose row upon row of striped parasols offer a last line of defence from the blazing sun like a photo by Stuart Cantor... Amalfi changes our sense of time, which seems to stretch and expand in the carefree pleasures of a holiday by the sea. Under the eternally blue skies of Amalfi, life is good.
“I got out of bed, opened the shutters and the sea and sky struck me full in the face with the same blue, the same pink, the same happiness”.
With fondest regards, Françoise Sagan
These swim shorts conjure up the legendary lifestyle of Saint-Tropez in the ‘50s – freedom and easy-living by the sea. Inspired by pastel shades and iconic stripes, our classic, timelessly elegant Saint-Tropez swim shorts are the epitome of French chic.
“Under this sky where life and joy abound, On these shores our eyes so love to see, We have breathed the air of another world”.
Ischia, Alphonse de Lamartine
Island off the coast of Naples, whose undulating hills lounge in the crystal clear waters of the Mediterranean. Born from the flames of a volcano, and muse of many a writer and poet, gentle Ischia unfolds its charm – little cobbled streets clinging to lush hillsides form the enchanting landscape that inspired our Ischia swim shorts. With Ischia, time can stand still.
“…two horizons in her eyes, with a miniature landscape of Mongibello’s houses and mountains in one eye, and the beach in the other full of little red people.”
The Talented Mr Ripley, Patricia Highsmith
Winding, sun filled back streets to wander free of care, a picture postcard set against a blue, blue sea: this is Mongibello, the imaginary island that comes to life in Patricia Highsmith’s novel “The Talented Mr Ripley”. Played by Alain Delon in the film “Purple Noon”, Tom Ripley fascinates us with his stylishly insolent elegance, particularly when wearing the blue and burgundy striped boating blazer.
"Jean-Claude feels his life is like the drop of water rolling down his hand. Transparent, fragile, anonymous. Lying by the pool, unable to move for the heat of the sun, he sees it in close-up. Staring at it for such a long time has turned it into a kind of symbol, and he watches and waits for it to fall, his heart racing. It seems to him that the moment it falls, he too will die. Rather than run that risk, he prefers to move, turning his head as he lets his hand fall back into the pool’s blue water."
La Piscine, Alain Page
Within the four walls of their villa in Ramatuelle, or on the scorching slabs surrounding The Swimming Pool, Alain Delon and Romy Schneider dazzle us with their insolent beauty. He wears just a brown paisley swimsuit, here given a more contemporary cut that still has a vintage feel.
"For sure she was from Antibes
It's closer than the Caribbean
It's closer than Caracas
Is it further than Pézenas?
I do not know."
Antibes, its cobbled streets, its Fort Carré. Antibes, land of inspiration for this swimwear. An evocation to this small seaside town on the Côte d'Azur where the sweetness of life is hidden behind its facades with charming details, its historical monuments, its museums and its narrow streets with a Provençal aesthetic.
A walk on the cobblestones of the "ville forte", through the rue du Haut-Castelet, passing by the rue des Revennes and finishing to the rue James-Close, inspired this pattern with a design of a peacock's tail, to not say scales of fish, taking up the soil architecture of the city.
To always associate art and innovation, we asked the French artist Cédric Bouteiller to participate in the Rivea project by proposing three pieces of art for 3 swim shorts. The artist is known and recognized for his own technique made of photography, street art and abstract art, thus mixing traditional and more contemporary techniques. By using three of his works on our swimwears, we wanted to create an aesthetic shock and make a swim short a true signed work of art, abandoning everything that ihas been done in an ordinary way.