Our story
The idea had been going round and round in our mind for some time. Like an earworm, a tune you just can’t get out of your head. After more than ten years working in the field of luxury craftsmanship and design, we felt the need to create something, to go on an adventure that would bring meaning to our life and reflected our personal values and aspirations. So we took the plunge, we just dived right in.
Why Rivea? Because we have always been crazy about the riviera atmosphere – those sun-filled shores, where the living is easy and carefree. We are thinking of the riviera where we grew up, beside the sparkling waters of Lake Geneva; of the Italian Riviera, steeped in childhood memories; and, of course, of the French Riviera, where we love to holiday in the shade of pine-trees and striped parasols, just like the photos by Stuart Cantor or Slim Aarons. We are also thinking of the films that fostered my imagination: Alain Delon, languidly lounging by the pool in “The Swimming Pool”, or busily doing something on the deck of a boat in “Purple Noon” – always impeccable, always nonchalant, always elegant.
The style was already there. Our desire to engage in a meaningful, sustainable project did the rest. Why a collection of 100% eco-friendly swimwear and apparel? Because we truly believe that a fashion brand that disregards its environmental impact is no longer an option. So we set off on a journey across Europe in search of the finest materials and craftsmanship to create a timeless wardrobe with a reduced environmental footprint. Along the way, we built strong connections with industry professionals who share our ambition to transition toward a more responsible production model—one that respects both nature and the oceans. Thanks to their expertise, combined with the cutting-edge innovation of local start-ups, Rivea's creations are now made entirely from upcycled waste.
It is an immense pleasure to have crafted this collection with the utmost respect for the environment. Because every action matters, we continue to explore new, ever more relevant and innovative solutions to blend style with sustainability by the water. This is just the beginning - our collection continues to grow, and the next chapter will be written with you.