NewsWhat a year for Rivea!
The season was beautiful in emotions, meetings, projects…We had the chance to make great collaborations like the one with the artist Cédric Bouteil...
11.12.2023
"We had to create something. Embark on an adventure that makes sense..."
In 2020, during the global crisis of Covid-19, my intent was to conceive a project imbued with profound meaning and value, with the aim of cultivating positivity during these times of confinement. The concept involved taking the time for introspection, engaging in a thoughtful dialogue with oneself, and exploring the potential that a life dedicated to learning could unfold.
Rivea was designed as a sanctuary filled with sunshine, warmth, a carefree spirit, and freedom. It embraced immersion in emblematic places, cinematic experiences, and iconic characters to extend fleeting moments into a lasting sense of eternity. Our goal with Rivea was to capture the essence of a carefree era, centered on living freely.
2023 was the year when we truly materialized this meticulous reflection. We worked on the foundations of the project and initiated a fundraising campaign to ensure the growth. It was a year of extraordinary encounters, with men and women from different horizons and brilliant minds, sharing the same standards of craftsmanship and responsibility. Together, we worked on new collections that we hope you will enjoy, drawing inspiration from the love of oceans and rivieras.
On behalf of the entire Rivea team, we express our heartfelt gratitude for your trust and wish you happy holidays.
News
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