Bouteiller

To always associate art and innovation, we asked the French artist Cédric Bouteiller to participate in the Rivea project by proposing three pieces of art for 3 swim shorts. The artist is known and recognized for his own technique made of photography, street art and abstract art, thus mixing traditional and more contemporary techniques. By using three of his works on our swimwears, we wanted to create an aesthetic shock and make a swim short a true signed work of art, abandoning everything that ihas been done in an ordinary way.